Newsletter – March 6, 2018

Pledge by Ben Fox

Invocation by Rob Ford

Visiting Rotarians: Cory Ley from Stockton Rotary (who just moved to Sacramento.) Art Deardorff from Lincoln Rotary..

Chance to make a difference:

Happy Bucks Randy gave Happy Bucks because he attended the Play at the Howe Avenue Theater and thought it was great and wanted everyone to know how great it was. He thought the play was well written and preformed well. Prez Mike added that this is the last weekend and it is worth seeing. Jenny Davini paid Happy Bucks because this is going to be a great weekend—her husband’s birthday is Friday, the Poker Tournament is Saturday and her birthday is Sunday! Happy Birthday, Jenny.

Everyone not wearing a Rotary Pin paid a dollar fine.

Tom Goode went to PETS this past weekend and says it was a lot more fun than he expected. He loved the Hospitality Rooms. He unveiled next year’s theme, “Be The Inspiration” and the banner which looks like the Mozilla Foxfire logo, so Tom says next year we’ll be constantly buffering. He also mentioned buying his girlfriend a halter top for “Service Above Self.”

Joel told everyone he is so impressed with the generosity of this club. The Poker Tournament is sold out and will have more tickets sold and more sponsorships sold than previous Poker Tournaments. Volunteers will hear by email what their assignment is. Set-up begins at 10:30 at the Rocklin Mercedes Benz Dealership. The First Tee and Crisis Nursery partners have been doing an awesome job and this looks to be our best ever Poker Tournament The Board has designated all proceeds from this event will go to our local foundation to help all our projects in the Arden Arcade area.

Rob Ford talked about the Golf Tournament coming up at Del Paso on June 18th. Big Brothers and Big Sisters and the Crisis Nursery are our partners for this event. Larry McClure has already sold a $5000 sponsorship. There will be a Dimple Drop and Putting Contest. The proceeds from this event go to the Ray McClure Scholarship Fund.

Don’t forget the next Board Meeting is tomorrow, March 7th at 5pm at Howe Park.

The District Conference is May 11th at Lake Tahoe. Mike would like to see us all there.

World Water Day is coming up…students from Mira Loma need a sponsor for the grant proposal they would like to present to our club. Tom Goode stepped up and will sponsor them.

Mike reminded us that every Rotary member is suppose to plant a tree this year – there is an opportunity to fulfill this requirement in Rancho Cordova…see Prez Mike for details.

Randy encourages everyone to donate blood and the offer of $100 to the Foundation and a Starbuck’s card still exists.

Art Deardorff has been in Rotary for 11 years. He belongs to Lincoln Rotary and is a past- president. He has been the District Webmaster since 2015.

Art asks: ”Why do you need a web presence?” Having a web site or social media account like Facebook allows the club to get important information out to it’s community—members as well as non-members. It is where people can find meeting location and time, what the program will be and which fundraisers are happening and when. It only works if it is current and kept up to date. It should show members as friends having fun, members doing good work in the community, it should show this with lots of pictures not just words.

A good web site can attract new members while a poor one can drive them away. If Rotary doesn’t look up to date, there’s always an Elks Club or Lyons Club not far away. The web site should show club officers, how to contact the club as well as interesting information and stories. It is a platform to tell people the good things we do for our community.

Club Runner is a powerful tool for us to use to maintain and manage our membership. Most of the clubs in District 5180 use it. It links information with Rotary International as well as at the District level. Every member should have a profile including a picture on the Club Runner site. It is important for every member to access their profile to make sure their listed information is correct.

The communications tab allows for items to be sent by email to all listed club members along with attaching a file or pictures—or the newsletter. There is also a support center which helps members access information as well a webinars to learn about the site. There is a way to send a ticket to Club Runner to ask for help with something and they will give you the help needed.

The District web site is a resource for members and club leadership. On it you will find lists of members, committees, a calendar of activities, and what is happening at the District level.

A Facebook Page (not a group—which is what we have), allows more people to view your information. As items are posted to the Rotary page, members and “share” them and they then go to that members contacts as well. When your item is “liked” it develops a broader outreach. A Facebook page can also link to a web page like one for the Poker Tournament which gives it greater exposure. Adding new posts several times in the week helps to increase the followers to your page. It is important to use lots of pictures and less wordy posts. You can also set up separate pages for fundraisers and then link them to the club page. Sometimes paying a little will allow for you to get an even broader distribution.

Rotary also has it’s own page at It shows that Rotary members are people of action. It is also were records of your membership are kept along with the amount you have

Donated to the Rotary International Foundation. Again, pictures are very important here. The pictures show what Rotary is all about and shows the fun our members have helping others. It also gives a snapshot of the different clubs.

Your smartphone is the best tool for adding pictures to Rotary web sites or social media pages. Be sure to take pictures of events or Rotarians in action and post them or make them available to the Web Master.

Club Runner has a mobile app which gives you all the information you need in the palm of your hand. Power Point is another great tool for putting pictures in a page you’d like to them make a JPEG of and upload. Canva is a photo editing app that works like Photoshop but is online and free.

Thank you , Art, for a very interesting look into today’s technology! ( And a bit of a kink in the butt to get our web page and Facebook page in better shape.)


Newsletter – February 27, 2018

Pledge by Randy Freidman

Invocation by Joe Green

Visiting Rotarians: Judy Payne from Sacramento Rotary Club. Guests: Pat Grace, Prez Mike’s wife. Guest Speakers: Dale Schornack and Cristina Mendonsa.

Great to see our friend and fellow Rotarian, Stan Atkinson back at lunch!

Chance to make a difference: Bell Ringers: Prez Mike became a Bell Ringer because he just returned from a trip with his 3 grandchildren to Disneyland and he bought a new Tacoma Truck. Stan Atkinson became a Bell Ringer because his son Alex just took an excellent new job with Exelon Corporation as their Senior Manager. Carolyn Ewing became a Bell Ringer for sharing that her son turned 50 and bought a fancy new race- car—it’s his new baby and mom is happy for him! Joe Green gave Happy Bucks be- cause Teichert donated the concrete for the shelters at Whitney Little League and Joe was there with them for 8 hours to pour the concrete. Next the welders go in and post the supports. Les gave Happy Bucks because he spent time “supervising” Joe. Bill Hambrick gave happy bucks for missing meetings and Charter Night because he was “glamping” at Pt. Reyes and Bodega Bay. Paula gave Happy Bucks thanking her fellow Rotarians for help with her need for a special insurance.

Hidden Gems: Carolyn Ewing and Cathy Skeen

Cathy introduced us to Carolyn—”a sister from another mother.” Carolyn was born in Arizona but her family was really from Texas—Comanche Nation. Her great-greatgrandfather was known as the Scourge of the Comanche. Carolyn was an only child, and was hired out of the University of Arizona by the CIA as an analyst. Carolyn moved to Yorba Linda, CA, with her husband and by age 30 was on the City Council. She has a daughter Susan and a son John. Carolyn started the Ewing Group which does transportation consulting. Carolyn introduced Cathy who as one of five children was born and raised in Sacramento. Cathy is a Native Daughter of the Golden West because her family settled in California in 1846—before the gold rush. Cathy is a go getter and gets what she wants! It doesn’t come easy, but Cathy has achieved a lot including the highest award from the Association of Contractors—a special award for service. Cathy has 2 children, a son who is an inventor and a daughter who works with Cathy at Excell Bonds and Insurance. Cathy has been in Rotary 20 years and is a past president of Midtown Rotary.

Joe Green reminded us of the El Camino Crab Feed this Saturday and noted we had 7 seats available at the table and before he knew it the table was full! It’ll be a great time for those who attend.

Tim Cahill reminded us how supportive our club was in the development of the Howe Avenue Theater. They are currently performing “Family Cabins,” a play written by a local

Sacramentan and played by local actors. Tim says it is quite good at 8pm on weekends for $20. Tim also shared a page of the Playbill which acknowledges Arden Arcade Rotary.

The Poker Tournament is March 10th and may be our best attended ever. Our partners First Tee and Crisis Nursery are kicking it out of the park!

Prez Mike thanked Les for his hard work on Charter Night. Those of you who missed it missed a great time. Les thanked Steve and Christine and others who helped make it happen.

Next Board Meeting is March 7th at 5PM at Howe Park.

There is a need for guest readers on March 2nd for a special event at Thomas Edison. See Mike if you’re interested.

Stan Atkinson introduced our speakers by saying “if you miss the news for a day you miss eve- rything, but if you miss the news for a year you miss nothing.” According to Stan, the quality and content of the news has diminished and our country is less well as a result. He introduced Dale and Cristina as intelligent, deeply thoughtful and committed people who are seasoned, experienced and credible.

Dale came here from Seattle, Dallas and Phoenix markets. He spent 19 years at Channel 10 be- fore the chose to not renew his contract last February. Christine was at Channel 10 for 20 years and is an Edward R Murrow Award winner. She was recognized for an investigative report on the onset of mental illness in college students. Christina began working for the Fair Oaks Post. She started a fitness business to pay for college. She has 2 daughters.

In the Era of Women going on now, Christina is one who has inspired younger women to enter the business. There are really good journalists coming up in the business.

Christina and Dan have stayed really close friends. They went through the same non-renewingof their contract last spring, they left a day apart in June 2017. Channel 10 went through a big format change trying to appeal to millennials who get most of their news on devices rather than TV.

In February of 2017, when the Oroville Dam almost broke and 180,000 people were evacuated, Channel 10 sent an inexperienced reporter with a satellite backpack to cover the story. Chan- nel 10 was unable to get any pictures or sound out because they couldn’t get the feed and the station was unwilling to send a satellite truck there. This was a huge problem and the channel didn’t respond to it as if it mattered. Their focus is to provide content to the smart phones and I pads of millennials rather than present a news cast for those who still enjoy Network and Lo- cal News.

At this time, Channel 10 had a Consulting Firm from out of town and a first time news director which created a perfect storm of issues.

Media is struggling to know what the next news programming should be. There are 2 audi- ences to serve, the millennials as well as the over 30-40 group who still uses the evening news as their source for news . Local news stations are in the middle trying to figure it out. There are still opportunities for reporters. Christina’s daughter gets her news from Phil on UTube who does a newscast about 3 times a week. Management doesn’t really realize how much a part of watching the news are the anchors presenting it.

What are they doing now? Christina started Mendonsa Media, producing videos for business- es. She also still investigates stories and freelances them as well as doing video documen- taries. She also substitutes at KFBK and has an agent looking for another anchor spot. Dan is working for the California Department of Public Health doing video production. He says “when public health works, bad things don’t happen.” He also works with emergency prepar- edness and with public information officers in risk communication.

Thank you both for an interesting look into the tricky world of TV news.

, , ,

Newsletter – February 20, 2018

Pledge by Jonathan Kocycz

Invocation by Joe Green

Past President Steve Turner started off the meeting while Prez Mike is away, and turned it over to President-elect Tom to handle the rest of the duties.

Saturday is Charter Night at Del Paso Country Club—you must RSVP ASAP! Mem- bers are free, guests are $50. Pay ahead of time or at the door. 6PM cocktails, 7:30 Dinner. It will be a fun night celebrating our 63rd year!

Happy Bucks: Al Cady gave Happy Bucks to celebrate 23 years with Edward Jones. Steve Turner gave Happy Bucks to celebrate his daughter’s 8th birthday this Sunday. They’re having a Spy Thriller of a birthday party in Old Sacramento! John Gabriel gave Happy Bucks to celebrate his granddaughter, Lexi, making the Honor Society at Sono- ma State. Earl Heverly gave Happy Bucks because he bought a used car from Hertz that immediately need a new transmission and Hertz paid for it! Ben Fox gave Happy Bucks because he is finally finished with the trial that kept him from participating with his Speech Contest duties. He thanked Les and Paul for picking up slack for him and was very grateful it went so well.

Scott Colvin became a Bell Ringer because he found a great new employee and will not have to continue working 16 hour days! Roy Vogel became a Bell Ringer because he and Linda finally moved into their new home.

Everyone not wearing a Rotary Pin gave a $1 to the pot!

Community Grants are due. We have 5 applications in so far but are looking for more.

Joe Green said the Community Grant for Whitney Little League is moving along. They worked on the shade structure and found a shop in West Sacramento who will make them at cost and their employees will install them on a Saturday. Joe also reported that on Saturday they held a baseball clinic with the Lee brothers—one plays for the Mariners—and the necessity of the following project became very apparent. Jonah Matthews told us about his Eagle Scout project to expand the dugouts and replace the dry rotted wood in the box as well as rebuilding it and adding a door to make it secure. Al Cady is supplying the wood, but he still needs $600 to complete the project. We passed the hat and gave him $346.00 to help.

Joel announced we are 3 sponsorships away from selling out all the sponsorships for the poker tournament. The big job now is filling the seats and getting Silent Auction items. People can register online and just check in by name at registration.

Rob Ford announced the Golf Tournament date as June 18th at Del Paso CC.

Randy reminded you there is still the $100 donation to our Foundation for donating blood as well as a $20 gift card to Starbucks.

Joe Green and Paula invite you to attend the Crab Feed at El Camino High School on March 2nd. There is a table for 12 purchased by the Foundation so your $75 ticket goes back to the Foundation.

Joel introduced our speaker today as a local Icon, Gregg Lukenbill. Gregg is best known for bringing the Kings to town in 1985. His topic today involved the evolution of the Sacramento Area. He talked about how the Oroville Dam along with Shasta and Folsom dams allowed for the expansion of the Sacramento Region. The dams allowed us to reclaim the land that had previously flooded. He had interesting maps showing the evolution of Sacramento from John Sutter’s time. He talked about the flood of 1862 which allowed 11 feet of water engulf the city of Sacramento until a levee was broken through and then homes and animals and all sorts of things flooded through the opening.

The railroad was significant to the foundation of Sacramento. Theodore Judah built what was called the Freeport Railroad that went from the river to what is now the intersection of Folsom Blvd. and Hwy 160. He threatened to expand it to what would become Folsom, Roseville, Lin- coln and Yuba City. The Sacramento Valley and Central Railway fought him and scared the Pa- cific Railroad enough to get them to expand the railroad to the Sierras. Roseville used to be called Junction because it was the junction between the two railways. In the 1860’s, Sacramen- to was a powerful city but by the 1920’s it had lost a lot of that luster.

Sacramento actually became the export link between New York and China and was an im- portant trade location. The city expanded in 1911 and remained much the same way until 1967. What happened in 1967 to allow for Sacramento to expand? The Oroville Dam was com- pleted! As the city expanded so did the County and by the time Gregg and partners were trying to bring the Kings to town, the County ruled the city. Also at that time there were 4 big manu- facturing companies, like Campbell Soup as well as the huge Military population on 3 bases. The railroad did big business. Having these attributes to the city made it a lot easier than it is now to bring the Kings to town. Heather Fargo was not a good mayor for business and she al- most didn’t make it happen. To try to get the Major League Soccer deal now is next to impossi- ble because there is not the business community to support it. We have the fan base, but not the business infrastructure. Especially since we are going up against Cincinnati with major com- panies like Proctor & Gamble and Detroit with many Franchises already in place. The competi- tion for a larger TV market is one of the downfalls of Sacramento. Green Bay gets as much rev- enue as New York City for their TV. It is one reason Greg tried to get the Raiders to move to Sacramento to increase our TV Market share.

When the Dot Com Boon of the happened, Bay Area housing was so expensive Sacramento be- came the bedroom of the Bay Area. At that time we didn’t have the fluidity to have enough housing and businesses ready to accept all who wanted to come. Now we have plenty of hous- ing and commercial properties, but the business climate is so poor they don’t want to come.

To continue to grow and expand the city there is a real need for the big businesses to move to our area, but the California environment is so unfriendly to business that is not going to happen. We live in the best state, but cannot attract big businesses and be competitive.

Gregg says Sacramento is the 4th most historic city in the US, but cannot attract the business- es needed for the profile to be high enough for major league sports. Gregg came up the idea of naming rights for the arena like Arco Arena. He was trying to connect the dot between the interest of the community and local businesses. He says he didn’t really know how lucky they were in 1985 to land the Kings. The deal needed a lot of economic cooperation and as he says, “desperation is the mother of invention.”

In the 1980’s, Sacramento was rated the 20th or 21st economic market, now it languishes in the 30s somewhere and falling. Thank you, Gregg, for an interesting perspective!