Newsletter – September 19, 2018

Invocation by Al Cady

Visitors: Antonio Lopez, Dan Hines, Kristina Robinson and Ron Lader.
People without Rotary Pins paid $1.
Our hosts at JJ Pfister Distillery are Kevin and Gail Keck—fun fact, their daughter received an Arden Arcade Scholarship and is now in Pediatric Oncology.

Announcements:

  • On Friday, October 5th, we will have a Fleet Week Boating adventure on Captain Steve’s boat in the San Francisco Bay. More details to come. Tim Cahill is co-chairing with Captain Steve. The bus will leave at 8am. Both the Parade of Boats and the Blue Angels will be there. Steve will prepare his “from scratch” Clam Chowder along with tri-tip, etc. There will be mimosas and Bloody Mary’s on the bus! Cost is $80 per person, guests are welcome but the number is capped at 40.
  • The 13th of October is a Rotary Work Day at William Pond Park. We will be restoring benches (thanks to the wood donated by Al Cady.) A BBQ lunch will follow. Meet at William Pond Park (at the end of Arden Way & the river) at 9am. Steve is getting the fireboat and Sheriff’s ATV to help move items. Arrive at 8:30 to build benches and lunch will be at 12:00.
  • Al still needs a stronger commitment from someone to help with set up and clean up for the meetings.
  • Danny passed out flyers and sponsorship opportunities for the 7th Annual fundraiser which this year is called “Taco Bout A Fiesta!” See flyer and sponsorship opportunities attached.

The first impression of JJ Pfsiter’s was how nice the tasting room is and how cool the artifacts are hanging on the wall. I began speaking with Kevin, the Great-Grandson of John Jacob Pfister. John Jacob was born in Switzerland and came to San Francisco in 1869. He opened JJ Pfister Knitting Company in 1876. He was a very prominent industrialist of his time. He had brought machines from Switzerland which produced 12,000 knit wool bathing suits a month. They were his signature item. He also made baseball uniforms, and outfitted the Klondike Miners.

John Jacob’s mission was to provide quality, value and the best customer service. Ideals adopted by his namesake, JJ Pfister’s Distillery. At the time of the 1906 earthquake, many of the swimsuit styles he made were out of San Francisco on display. Thus, the original swimsuits on display in the tasting room. After the earthquake and fire—which did most of the damage to the factory, JJ Pfister Knitting Company moved to Berkeley.

A friend of the family asked the Keck’s to make vodka from his potatoes. He grows organic potatoes in Oregon, but only 1/3 are acceptable size and shape for Whole Foods to purchase, so the 2/3 left are now being used to make JJ Pfister Vodka. It takes 15 lbs of potatoes to make one liter of vodka. The JJ Pfister vodka is purely organic. When they discovered they needed nitrogen for the process, the farmer flooded his fields while leaving a quarter of the grain behind and it attracted thousands of birds using the Pacific Flyway. Their excrement provided the necessary nitrogen. 1% of the proceeds from JJ Pfsiters is donated to the Miller Refuge in the Klamath Basin.

Our tour of the distillery (the heart of any fermented operation) was very interesting. The fermentation process is an ancient reaction. We learned the process of mashing, cooking, cooling, adding yeast to ferment and storage. It was somewhat surprising to learn that the new oak barrels are only used one time. Afterwards they are sold to breweries because the bourbon in the wood helps flavor beer. Vodka can be made in 8 days start to finish if necessary, bourbon and whiskey need to be aged in the barrels. The remaining “stuff” after distilling is fed to cows at an Elk Grove farm to continue the organic cycle. When the potatoes come in they can be ground 1000 lbs at a time. The farmer plants them in cycles so the potatoes are always freshly picked when the process begins. The peels go in the grinder after the potatoes are washed several times.

Everything that touches the product is organic including the bottles, labels and medallions. The potatoes they use are russet potatoes. We learned that whiskey here is spelled with the “e”, where in Scotland and Ireland it is spelled without the “e” – whisky. Irish whisky is smoother than Scottish because it doesn’t have the heavy peat Scottish distiller’s use. The copper used in making the stills is significant because it takes the sulfur out of the product—if they don’t have copper in the stills they throw copper nails into the product while it is being distilled.

JJ Pfister opened in April. Their products are available at Nugget Markets, Total Wine, and several fine restaurants in the Sacramento area. Currently they are producing Vodka, Gin, Rum and Drakas (a honey based liquor.)

Thank you Kevin, Gail and the JJ Pfister family for a very fun meeting!

Newsletter – August 28, 2018

Pledge by Carolyn Ewing
Invocation by Earl Heverly

We are DARK next Tuesday, September 4th.

Guest: Alicia, Al Cady’s fiancée; Maggie Schubert, who works with at risk children; Antonio Lopez who attended the car show and may be seeking membership!

Bell Ringers: George Prather because he raced twice in Salt Lake City and then drove straight home to be in his bowling league championships—and he bowled a perfect game (300)!!! Cathy Skeen because she and a group of fellow Rotarians purchased a dinner at the Golf Tournament and they attended Saturday night and had a spectacular time—it was a fabulous, “fancy” dinner! Then on Sunday she and her husband Dave drove to Fresno to attend Dave’s nephew’s wedding—it had been 20 years since Dave has seen his family! Carolyn Lewis because her son was married on Sunday as well and even though the amazing Dim Sum Brunch Carolyn planned for the Rehearsal was fabulous they ended up 4 seats short in a very crowded restaurant…all turned out well and it was wonderful.

Happy Bucks: Steve Turner because he was explaining to a friend what Rotary is all about and our Rotary Van drove by and just emphasized our impact! John Gabriel because he shot his age in golf! Christine Jensen because she missed last week because her boyfriend whisked her away to an Ed Sheering Concert in San Francisco! Al Cady because Alicia is here! Rob Ford because he’s feeling an emptier house with one daughter off to University of Delaware for her senior year and the second off to Sonoma State for her sophomore year! Randy gave shame bucks because he donated blood at a Jewish Food Festival and they got the credit not Rotary! Paula because her nephew emptied the dishwasher!

Those without pins and name badges—THERE WERE NONE!!!

Announcements:

  • The window is officially open for the Fall Grant applications. By accepting applications twice a year we can be choosier in evaluating requests. The decisions will be made at the October Board Meeting.
  •  On September 5th at the Board Meeting, there will also be a Wine Down Wednesday gathering with drinks and hors d’oeuvres at Roy and Linda Vogel’s new house in Serrano. 4761 Gresham, El Dora-do Hills. Please bring an hors d’oeuvre to share. Everyone is invited!
  • Tuesday, September 18th we will meet at JJ Pfister Distilling Company at 9819 Business Park Drive, Sacramento 95827. This is our regular lunch meeting.
  • On Friday, October 5th, we will have a Fleet Week Boating adventure on Captain Steve’s boat in the San Francisco Bay. More details to come. Tim Cahill is co-chairing with Captain Steve.
  • Prez Tom announced Sandy Zales is retiring from Rotary as she has moved to a memory care facility at Eskaton. Her family made a $250 donation to Rotary.
  • The 13th of October is a Rotary Work Day at William Pond Park. We will be restoring benches (thanks to the wood donated by Al Cady.) A BBQ lunch will follow. Meet at William Pond Park (at the end of Arden Way & the river) at 9am.
  •  Tim Cahill also announced a Rotary House Clean-up Day will take place in November. We are one of several clubs to operate the Rotary House and it’s our turn to do some light maintenance. It’s light work for many hands and very satisfying to see how our Centennial Project has added a much need resource to the community.
  • Al still needs a stronger commitment from someone to help with set up and clean up for the meetings.
  •  Dictionaries are on order and will be delivered in December. The hand out dates will be in January and
    February. Bill Hambrick will take sign ups later.
  • Mississausa Meadowvale Canada sent us their club flag for using Tom’s Toronto video!
  • Mike Grace was prepared to tell jokes but Michael Caplan became a Bell Ringer for him not to!

Linda Bigler introduced today’s speaker, Mery Santos from SEDNA Specialty Coffee Company
Mery was born and raised in Venezuela. She came to the US to complete her college education at the University of Missouri. She was introduced to the coffee industry in 1999. Coffee became her passion. She is the immediate past President of the International Women Coffee Alliance, a non-profit organization with the mission to “empower women in the international coffee community to achieve meaningful and sustainable lives.” Mery’s company, Sedna Coffee Company was started in 2016 to source and roast coffee from women producers.

Mery is familiar with Rotary. She has worked with San Diego Rotary to provide Micro Loans for women coffee producers. She thinks the micro-loan program is amazing! She also volunteered for the Rotary Youth Incentive Program in Sacramento and her mentee just started pre-med studies at UCLA!

Mery quizzed us on our knowledge of coffee: The first coffee beans were discovered in Ethiopia. A farmer noticed goats eating the berries and getting stimulated and decided to make a “tea” out of the berries. This was the beginning of the coffee industry. A cup of regular drip coffee has more than (95ml.) of caffeine than espresso (63ml). The reason you seem to get a bigger kick from espresso is because it is concentrated. Is coffee a fruit or nut? It is a fruit—a berry. Is there more caffeine in dark or light roast? Light roast has more caffeine. Sedna means abundance and it was the last named start to be found. Who is the biggest coffee producing country? Brazil is number 1 followed by Vietnam and Columbia. Decaffeinated coffee is not truly “caffeine free”. If you drink 10 cups of decaffeinated coffee you’d be consuming the equivalent caffeine of 2 cups of caffeinated coffee.

Mery says that we may not have enough coffee production in 10 years unless we help support the farmers and pay them a livable wage. The fair trade process doesn’t really help the farmers unless they can become certified and that is a very expensive process. Doing business directly with the farmer is the best way to ensure a fair wage to the farmer.

Americans drink 3.2 cups of coffee a day. 59% of them are gourmet or specialty coffees. 46% are drunk away from home. There is an age correlation between where someone drinks coffee and which type with 65 year old and older people more likely to drink brewed coffee at home. Over 4,000,000 cups of coffee are drunk every day.

Coffee is a shrub which flowers once a year except in Brazil and Columbia where a plant can flower twice a year. Erna Knutsen was the first to coin the “specialty coffee” term in 1974. She was very passionate about specialty coffee and elevated it’s stature!

How are the coffee beans processed: honey, dry washed, pulped natural…

  • Washed coffee is put through a depulper then it is washed and dried.
  • Dry process is where they just dry the beans in their natural state (sweeter and fruitier)
  • Honey is somewhere between natural and washed—the outer shell is removed then it goes through the pro-cess (sweeter)

Natural and Honey are of a higher premium to a roaster. The coffee roasting effects the coffee profile. Mery says you can listen to the bean pop and know it’s ready. Mery has traveled to coffee producing countries for 20 years. Her company is a small batch specialty coffee roaster delivering fresh roasted beans to your door. She does not have a brick and Mortar storefront, she prefers to use her private model of personal delivery, corporate gifts and fundraising events. Her corporate gifts are all custom made and sometimes include other women owned local, natural products.

Her main product is the subscription of specialty coffee freshly roasted beans. She can be reached at 916 412-9436, or mery@sednacoffee.com.

Thank you, Mery, for a very interesting look at coffee!

Newsletter – August 21, 2018

Pledge by Bruce Stimson
Invocation by Phil Kocycz

Guest: Paula James’s nephew, Christian Walter James, has come to live with Aunt Paula while he’s attending Sacramento State. Visiting Rotarians: Desiree Wilson, Asst. Governor and Point West Rotary, Bill Martin and Lewie Donhost both from East Sac Rotary.

Danny gave the update on softball—we lost to the Sacramento Club. Danny reported that Joe Green was very upset because the Sac Club put on champion t-shirts and he thought they were pretty arrogant to have them already made, but it turned out they came from the Fulton El Camino Park District. Steve Turner chimed in with Happy Bucks and said up until a certain time our team was right in it but the tide took a turn and the Sac Club took advantage of it. Steve felt our team did a great job and he’s very proud of our team! Tim Cahill admitted he’s the oldest member of the team and gave Happy Bucks for the team allowing him to play. Prez Tom says the President of the Sacramento Club has already challenged him to a bet for next year’s championship.

Additional Happy Bucks: Randy because he’s been out with a pinched nerve and has some wicked fuzz on his face, John Gabriel because his daughter and granddaughter stopped by on their way to Sonoma State to return Lexi for her sophomore year.

Those without pins and name badges were fined $1 –each.

Announcements:

  • The window is officially open for the Fall Grant applications. By accepting applications twice a year we can be choosier in evaluating requests. The decisions will be made at the October Board Meeting.
  • On September 5th at the Board Meeting, there will also be a Wine Down Wednesday gathering with drinks and hors d’oeuvres at Roy and Linda Vogel’s new house in Serrano. 4761 Gresham, El Dorado Hills. Please bring an hors d’oeuvre to share. Everyone is invited!
  • Tuesday, September 18th we will meet at JJ Pfister Distilling Company at 9819 Business Park Drive, Sacramento 95827. This is our regular lunch meeting.
  • On Friday, October 5th, we will have a Fleet Week Boating adventure on Captain Steve’s boat in the San Francisco Bay. More details to come. Captain Steve could use some help putting it together.
  • Prez Tom announced Paul King will be attending fewer meetings so Al Cady needs a helper setting up and cleaning up the meetings.
  • The 13th of October is a Rotary Work Day at William Pond Park. We will be restoring benches (thanks to the wood donated by Al Cady.) and doing some Parkway cleanup. A BBQ lunch will follow. Meet at William Pond Park (at the end of Arden Way & the river) at 9am.
  • Tim Cahill also announced a Rotary House Clean-up Day will take place in November. We are one of several clubs to operate the Rotary House and it’s our turn to do some light maintenance. It’s light work for many hands and very satisfying to see how our Centennial Project has added a much need resource to the community.
  • Mike Grace announced that the Theater operating at Howe Avenue Park is doing a children’s play this Sunday at 2pm as well as Friday the 7th at 7Pm and Sunday the 10th at 2pm. Admission is free to all, and Mike says it is a great time!

Our speaker today is Aaron Schlein, Host of Dramatic Travels. Paula says Aaron got his travel fever as a teenager exploring the world with his grandmother. Becoming a father inspired him to become an advocate for youth travel and create media content that encourages parents to travel with their kids.

Aaron told the story of how 9 months ago he knew he wanted to start a business but didn’t have a clue of how to go about doing so. His worst 9 months struggling to figure it out has become the best 9 months of his life (so far)! Aaron discovered that if he wanted to interview people for a book he wanted to write, he got little response. However, if he asked the same people to be on his Podcast they were very willing! At the time Aaron didn’t even have a Podcast, but that didn’t deter him! Why do a Podcast? If you have a message, or a solution to a problem and are having a hard time connecting with people interested in the same issues, a Podcast has become the way to connect. Sometimes people just like to talk and hope someone is interested in listening—a conversational exhibitionist. You use your voice to tell the world who you are and what you believe.

Only 25% of Americans listen to Podcasts, but in 2015 they made 69 million dollars in revenue. In 2017, it had grown to 220 million! The key is you can listen to Podcasts anywhere at anytime—it’s your own personal radio station of entertainment.

In the beginning, Aaron knew he wanted to start a business associated with travel. It expanded to travel with children and then to tell the story of how his travels with his grandmother influenced the rest of his life. He had entered a contest the Sacramento Bee ran about traveling in 2006. He won the contest by writing about his travels with his grandmother and realized, voila(!), his first Pod cast was born!

Previously he had graduated with a degree in Risk Management. For a project he researched how much airlines would save if people didn’t have to carry luggage on board or checked. He had discovered the airlines save $350,00 by no longer providing the “Sky Mall” in the seat pocket. He soon discovered it would take years and millions of dollars to do the research although he is convinced it would save the airlines millions of dollars.

In October of 2017, Aaron discovered “Entrepreneurs on Fire,” the first Podcast he listened to. It completely inspired him as he listened to that day’s speaker, Peter Shankman with great interest. His message was share good and positive things. From Arron’s first podcast where he interviewed Mr. Shankman, Aaron’s followers grew to 165,000. Aaron discovered 3 quick truths on podcasts: 1. Have a message, 2. Have solutions so people learn from you, and 3. Use your voice to connect. Listen to Aaron at Dramatictravels.

Thank you, Aaron for an interesting exposure to Podcasts and entrepreneurship.

Be the Inspiration!